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13.
Koncepti in spremembe, ki vplivajo na pomen digitalne preobrazbe
Tomat, Luka ; Trkman, Peter
Digitalna preobrazba (DP) je popularna tema v vseh panogah in poslovnih okoljih. Ključno je, da podjetja razumejo, zakaj je DP tako priljubljena in kaj se je zaradi nje resnično spremenilo. V ...prispevku je izpostavljena trditev, da je evforija okrog DP dostikrat pretirana in se izkorišča za pritegnitev pozornosti vodstva podjetij. Ključno pa je to povečano pozornost uporabiti za spremembe ob upoštevanju konceptualnih sprememb zadnjih let. V prispevku so podane smernice, kako morajo organizacije te spremembe upoštevati, če želijo strateško pristopiti k DP in pridobiti zanos, ki ga zahteva izvajanje DP.
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