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  • Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
    Zeugner-Roth, Katharina Petra ; Žabkar, Vesna ; Diamantopoulos, Adamantios
    Source: Journal of international marketing. - ISSN 1069-031X (Vol. 23, iss. 2, 2015, str. 25-54)
    Type of material - article, component part ; adult, serious
    Publish date - 2015
    Language - english
    COBISS.SI-ID - 22492134
    DOI