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Razvoj trženjske strategije za butični hotel na Bledu : diplomsko delo
Rožaj, Maruša
Trženjska strategija je izrecnega pomena pri vsakem podjetju, saj nam pomaga podrobneje spoznati trg, na katerega vstopamo, lastno ponudbo podjetja, konkurenco na trgu ter razne prednosti, slabosti, ...priložnosti in nevarnosti, s katerimi se podjetje sooča. Sam proces razvoja trženjske strategije zahteva kritično razmišljanje, prav tako pa tudi veliko vloženega truda in časa. Diplomsko delo temelji na projektu gradnje novega butičnega hotela na Bledu, v bližini jezera in mestnega centra. V njem so opredeljena teoretična izhodišča trženja in butičnosti v turizmu, analiza ciljnega trga ter razvoj in možni načini implementacije trženjske strategije za bodoči butični hotel na Bledu, ki naj bi za obiskovalce svoja vrata odprl s pomladjo leta 2025. V diplomskem delu bodo predstavljeni rezultati analize trga butičnega turizma na Bledu, razvoj profilov ciljnih skupin za nov butični hotel, njegova ponudba, rezultati izvedene SWOT analize ter analize konkurence, trženjski cilji bodočega hotela ter načini za imlementacijo trženjske strategije.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [M. Rožaj], 2025
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