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  • Daily deal distribution and local destination characteristics : data-driven analysis of upmarket Italian hotel online sales practices
    Minor, Katarzyna ...
    This paper examines hotels’ use of niche daily deal websites (flash sales) through the lens of external, destination characteristics, aiming to establish relationships between the two. Extant ... research indicates that both internal and external factors influence the decision-making processes of hotel businesses, yet, to date, this popular practice has been examined only from an internal business perspective. Using web scraping techniques, spatial and census data combined with quantitative analysis, the paper analyses 2741 niche daily deal offerings of 4-and 5-star Italian hotels against destination characteristics. The paper evidences the destination market structure impact on the conduct of hotels related to daily deal use. It shows that destination seasonality, economic tourist reliance, local competition and tourism demand are correlated with the volume and/or depth of discount of hotel offers featured via daily deal websites. This study contributes to the pricing research by empirically evidencing and comprehensively mapping a relationship between localised destination characteristics and hotel discounting behaviour.
    Source: Journal of hospitality and tourism management. - ISSN 1447-6770 (Vol. 63, Jun. 2025, str. 290-300)
    Type of material - article, component part
    Publish date - 2025
    Language - english
    COBISS.SI-ID - 234982915
    DOI

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