Model nepremičninskih in psiholoških dejavnikov odločanja za nakup nepremičnine = A model of real estate and psychological factors in decision-making to buy real estate
Grum, Bojan ; Kobal Grum, Darja
Avtorja v članku raziskujeta temeljne psihološke značilnosti potencialnih kupcev nepremičnin, ki se povezujejo z njihovo odločitvijo za nakup. S pregledom raziskav se pokaže, da je večina raziskav ...psiholoških dejavnikov odločanja za nakup nepremičnine naravnana parcialno in razpršeno ter da proučuje posamične dejavnike neodvisno drug od drugega. Tako se zdi, da v raziskovalnem prostoru manjkajo jasno opredeljeni modeli psiholoških dejavnikov odločanja za nakup nepremičnine, ki bi integrirano in relacijsko pojasnjevali vlogo psiholoških značilnosti kupcev nepremičnin in njihova pričakovanja v zvezi z odločitvijo za nakup. Članek v tem kontekstu prepoznavadvoje psiholoških dejavnikov, in sicer motivacijske in čustvene dejavnike, ugotavlja njihovo povezanost s pričakovanji potencialnih kupcev pri odločanju za nakup nepremičnine, na koncu pa poda izhodišča za oblikovanje hipotetičnega modela.
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