ALL libraries (COBIB.SI union bibliographic/catalogue database)
13.
Relations with the media: who are the main actors in an advertorial production process in Slovenia?
Erjavec, Karmen ; Poler Kovačič, Melita
The aim of this article is to reveal the production process behind unethical and illegal advertorials - to uncover its main actors, their motives, and responses to this practice. The study combines ...participant observation and interviews with the main participants in the production of texts which appear in an identical form to journalistic text, yet are commercial messages. The analysis showed that the key actors are advertisers, as they are the initiators of the practice; they define the content and the form of publication to achieve commercial benefit. Both marketing agents and journalists/editors are more or less subordinate to them at all stages of the production. The analysis also revealed that relations between the main actors in the advertorial production process are predominately negative, even antagonistic, although members of a specific group, especially journalists andeditors, do not share a homogenous view towards other actors or the advertorial practice itself.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Impact factor
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
