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Business cybernetics - provocation number two
Potočan, Vojko ; Mulej, Matjaž
Purpose - To suggests (more holistic definition and basic guidelines for implementation of) specific cybernetics dealing with business systems from viewpoint of managing/impacting of them. ...Contribution considers three problems: (1) How to developing a general methodology of requisitely holistic thinking for business cybernetics and its application? (2) How to consider attributes of business cybernetics (e.g. all attributes of business cybernetics and their generalization in business systems)? (3) How to recognize and define relations between attributes of business cybernetics and their synergies? Methodology/approach - In this paper qualitative analysis on the basis of the Cybernetics (e.g. especially general Cybernetics), Business Cybernetics, (different) Systems Theories, and Dialectical Systems Theory is applied. Findings - Business Cybernetics is showing up as a specific cybernetic dealing with business systems from viewpoint of managing/impacting them. Thus, business cybernetics is trying to complete previous cognitions about possible approaches for managing/impacting business systems. It covers the basic, information, and managerial processes, their interdependences, resulting interaction and resulting synergies. In addition, business cybernetics is also trying to make room for consideration of the general, group-specific, and individual parts of attributes of business systems. Business cybernetics itself is based on the concept of the Dialectical Systems Theory that the Law of requisite holism is met by Dialectical system which creates synergetic network/s of all essential kinds of cybernetics. Research limitations/implications - Research is limited to three hypotheses and qualitative analysis in desk research. Practical experience is considered implicitly. Practical implications - Authors falsifying the practice of prevailing general approach to researching and understanding of management in business systems (as area of humankind activitywith specific characteristics) from cybernetics viewpoint. We suggest a more specifically created and target-oriented approach for cybernetic understanding and researching of business systems. Originality/Value of paper - Available literature does not provide for a similar concept and/or model of specific cybernetics dealing with business systems from viewpoint of managing/impacting business systems.
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