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  • Marketinške implikacije ekonomskih teorij rasti podjetja
    Lah, Marko
    The marketing implications of the economic paradigms of the growth of the firm are characterised from the basic distinction between the function of the marketing in the firm. It can be seen as a tool ... in the business policy of the firm or as a strategy (strategic marketing).
    Source: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Let. 2, št. 3, dec. 1998, str. 9-15)
    Type of material - article, component part
    Publish date - 1998
    Language - slovenian
    COBISS.SI-ID - 99314944