VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Consumers' purchase behavior of Cradle to Cradle certified® products - the role of trust and supply chain transparency
    Damberg, Svenja ...
    Consumers' trust in eco-labels is declining due to the growing number of different kinds of eco-labels that can be uncertified and related to greenwashing. This paper argues that providing more ... transparency regarding green supply chains (GSCs) through eco-labels (such as Cradle to Cradle Certified ® ) is critical for creating trust and convincing consumers to buy eco-products over conventional ones. Building on previous literature related to sustainable consumption behavior, green purchasing behavior, Cradle to Cradle certification and GSC management, we develop and test a conceptual model to empirically investigate the links between consumers' trust in eco-product labels and GSC perceptions in influencing green purchase behavior (GPB) in the case of eco-friendly fast-moving consumer goods (FMCGs). By studying a sample of 276 German consumers and applying structural equation modeling, we find that the trust in eco-product labels and positive perceptions of GSCs are impor- tant drivers of GPB. Our research contributes by expanding the knowledge on the factors influencing the acceptance of eco-products, highlighting the importance of supply chain transparency and trust in GSCs among consumers. We discuss theoreti- cal implications for green product innovation and marketing including eco-product labeling based on transparent GSCs.
    Vir: Business strategy and the environment. - ISSN 0964-4733 (Vol. 33, iss. 8, Dec. 2024, str. 8280-8299)
    Vrsta gradiva - članek, sestavni del
    Leto - 2024
    Jezik - angleški
    COBISS.SI-ID - 204484611

    Povezava(-e):

    Repozitorij Univerze v Ljubljani – RUL
    DOI

vir: Business strategy and the environment. - ISSN 0964-4733 (Vol. 33, iss. 8, Dec. 2024, str. 8280-8299)
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