VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • "Rec! Snap! Rec! Snap! "From a Filming Location to an Instagrammable Destination" : the Case of Dubrovnik as King’s Landing : [1st cycle academic bachelor's studies graduate thesis] = "Rec! Snap! Rec! Snap! "Od filmske lokacije do Instagram destinacije" : primer Dubrovnika kot King’s Landing
    Kadušić, Hava
    Instagram is an essential visual social media platform where tourism organizations can present their destinations. These presentations could feature authentic natural and cultural sites, be ... user-generated, etc. Dubrovnik is a prominent tourism destination in Croatia. In 2011, it became famous as an onsite filming location for the globally popular TV series Game of Thrones. In this thesis, we investigate whether the Croatian National Tourism Organisation and the Dubrovnik Local Tourism Organisation present the city as a film destination featuring Game of Thrones or as an authentic destination featuring its heritage and nature. We explore destination image construction, including identity, authenticity, decision-making, and promotion. We also discuss film-induced tourism and the role of social media, mainly through user-generated content and Instagram. For our research, we employed content and thematic analysis using a summative approach to analyze photos from 2016 to 2020 on the official Instagram profiles of the National and Local Tourism Organisations, totaling 1.034 photos. The results show that the National Tourism Organisation uses Dubrovnik’s relationship with Game of Thrones to fabricate the authenticity of the destination image, while the Local Tourism Organisation focuses solely on heritage and nature, thus guarding its authenticity. This discrepancy highlights different communication strategies and underscores the importance of understanding these differences for effective destination marketing, providing insights for more cohesive and authentic promotional strategies
    Vrsta gradiva - diplomsko delo ; neleposlovje za odrasle
    Založništvo in izdelava - Brežice : [H. Kadušić], 2024
    Jezik - angleški
    COBISS.SI-ID - 211754499

    Povezava(-e):

    Digitalna knjižnica Univerze v Mariboru – DKUM

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
Fakulteta za turizem, Brežice Brežice FTBRE v čitalnico 1 izv.
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