VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Comparative effects of self-congruity on tourist pro-environmental behavior in eco-destinations [Elektronski vir] : a study in Pakistan and the UK
    Amin, Obaidullah ...
    Using the lens of congruity theory, we developed and tested an integrative framework to examine tourists’ pro-environmental behavior at eco-destinations in Pakistan and the United Kingdom. ... Specifically, we examine the multi-dimensional effects of tourists’ need for uniqueness, materialism, and perceived destination experience on pro-environmental behavior mediated via actual and ideal self-congruity. Using structural equation modeling, the data analysis of 325 tourists in Pakistan and 388 tourists in the UK revealed that pro-environmental behavior could be triggered by self-ensuring motives among tourists from developed countries; in contrast, self-enhancing motives have more significant potential among tourists from developing countries. Creative choice counter-conformity, the pursuit of happiness and different perceived brand experience elements are essential for triggering pro-environmental behavior; however, they also serve as drivers for establishing a match between the eco-tourism destination and its tourists. Our findings offer a novel approach to enhancing eco-tourism with substantial theoretical and managerial implications.
    Vir: Journal of travel research [Elektronski vir]. - ISSN 1552-6763 (2025, str. 1-24)
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2025
    Jezik - angleški
    COBISS.SI-ID - 266987523
    DOI

Vnos na polico