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The role and importance of gastronomic tourism in Serbia and Montenegro inthe function of destination branding = Uloga i značaj gastronomskog turizma Srbije i Crne Gore u funkciji brendiranja destinacije
Cilj ovog rada je da se ispitaju stavovi i mišljenja turista o značaju gastro turizma i gastronomskih proizvoda u Srbiji i Crnoj Gori. Istraživanje je sprovedeno u periodu od jula do septembra 2022. ...godine. Metode koje su se koriste u ovom istraživanju su Hi kvadrat test, Mann Vhitnei U i Regresija. Istraživanje pokazuje da postoji razlika u mišljenju o gastronomskom turizmu i gastronomskim proizvodima između ispitanika u Srbiji i ispitanika u Crnoj Gori. Takođe, postoje razlike u mišljenju ispitanika koji je grad najpoznatiji po gastronomskoj turističkoj ponudi u obe zemlje. Dobijeni rezultati mogu se koristiti za unapređenje i proširenje gastronomske ponude Srbije i Crne Gore, što može dovesti do još boljeg pozicioniranja obe zemlje na gastronomskoj mapi Evrope.
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